Last Saturday, the town where I grew up had their annual chicken broil. This year it is the 68th Annual Manchester Chicken Broil.
This year, for $11, you get a box of food that contains half a chicken, a roll with butter, cole slaw made with a "secret recipe", a bag of chips, some radishes, and a warm bottle of water.
Every year they sell over 10,000 boxes, and they serve 4 hours, from 4 to 8 PM.
The proceeds are used to fund community projects. The workers are all volunteers, some who have been doing it for decades.
Here's where you can learn from events like this, as it relates to marketing. You can observe and get some very useful information if you look at it as a marketer.
First of all, I think that paying $11 for a box of chicken and few additional items is not what I would call a bargain. You could do it at home and save some money.
But when you compare it to eating out, it's about the same cost. So why do people come every year, stand in line to get their box of chicken, and find a place where they can sit and enjoy their meal?
Presentation.
The Annual Manchester Chicken Broil has been going on for decades. It is the only event of its kind in the area. And it's a good reason for people to get together on a summer's evening and have a meal with friends and family in an informal setting.
If you like chicken, but are not very keen on radishes and cole slaw, it doesn't matter. There are no options. Every box is the same.
Going back to my main point, it comes down to presentation. And the fact that price is not the primary driver for everyone. Some people pay a lot more for a meal and think that this is a good deal.
There are others who are on a limited budget and have a family to feed who think that $11 is way too much.
Perception...
Instead of thinking that this event is all about getting an evening meal, it is more than that. It is an outing, a chance to get out and mingle with others in a community setting.
They have on-site dining, drive-thru meal pickup, and on-site walkup for meal purchases, and a live band.
$11 for a box of chicken. No. It's much more. It's an event.
That's the way you can present your offers. It doesn't matter what it is. It does NOT have to be food.
If you're selling an information product, it's not just an ebook or a set of videos. It's an experience. Find out what your competition is doing, and make your offer better.
Add some zing to your offer. Add a bonus that will surprise and delight them.
And no, it doesn't have to be a fund raiser. The idea is to make it entertaining to do business with you. What can you add that others either can't or won't?
From a box of chicken to a lesson on marketing. Ideas are everywhere. Start noticing and start profiting.
To your success.
P.S.
Want to discover how to know what people want to buy before you create it - and I'm not talking boxes of chicken here!
I've got the rights to an awesome report called "Info Products That Sell" that will lead you through all of the steps you can use to make sure that the next info product you create will sell.
Get immediate access by clicking here...
